In order to better understand the living habits of the typical American home-haver, Ikea released results from a survey taken over the course of 2013. CalledUS Life At Home, its an anthropological jaunt into our hopes, dreams and general relationship with the remote control. End goal: Hopefully sell us more functional-yet-impossible-to-build furniture. See below for four strange discoveries.
1. “Only 1% [of those surveyed] want their home to reflect how successful they have been.”
Says the Americans taking Ikea surveys.
2. “43% state they have assigned seating in their living room.”
And there are consequences if you take my seat, understood?
3. 58% of pet owners sleep with their cat or dog at
least some of the time. 31% have their ‘furry baby’ under the covers!”
Companionship. At all costs. (At least we’re not like Canadians though.)
4. “54% of Americans use the space under their bed as extra storage,”and top occupants include, “Things I want to hide from my kids” and “I’ve been storing a treadmill under my bed for the past 15 years.”
Underneath the bed is like our own personal den of iniquity and regret.